Definition

iBeacon is a small Bluetooth Low Energy (BLE) device that discharges a signal that nearby Bluetooth-enabled devices like smartphones, tablets, or wearables can detect. It is a transmitter that releases a unique signal that compatible devices within proximity can identify.

How Does An iBeacon Work?

An iBeacon sends its signal to other Bluetooth-supporting devices. When a device is within range, typically up to 70 meters, it senses the signal and ascertains its closeness based on its strength. Once the device recognizes the iBeacon, it can initiate various actions set within compatible applications installed on the device.

Due to the capability of an app to notify users when they approach an iBeacon, various shops can use this technology to send customized promotions when the customer enters the shop.

Additionally, the hospitality industry can use iBeacon technology to check customers in and check automatically. For example, applications can initiate contextual automation tasks, such as launching specific app features or adjusting settings on smart home devices based on users’ proximity to iBeacons.

Is iBeacon Different from Beacon?

While the terms iBeacon and beacons are usually confused, they are literary different. The main difference is that iBeacon uses Apple’s proprietary technology to transmit signals.

It is integrated into iOS, allowing iPhones and iPads to act as transmitters and receivers. Nonetheless, both iBeacons and beacons use the BLE technology.

Does iBeacon Work Similarly to GPS?

iBeacon and GPS are both location-based technologies but serve different purposes and environments. While iBeacon uses BLE to detect proximity, GPS uses satellite signals to determine global positioning.

Moreover, iBeacon is energy-efficient and works well indoors, while GPS is energy-intensive and offers wide-area tracking.

Some Companies That Use iBeacon