Definition
MAM (Mobile Application Management) is a software or technology that organizations use to manage and secure mobile applications. It is used to:
- Implement security policies
- Manage the dissemination of the company’s sensitive data.
- Separates personal and corporate app data.
- Install, update, or remove apps on devices.
- Manage app licenses.
- Change the app’s settings and configuration.
- Grant and revoke access permissions and use business data.
Why is MAM Necessary?
Most organizations embrace the BYOD policy regarding smartphones. While most professions don’t require smartphones (as most work can be done on computers), modern apps can significantly enhance productivity.
There is an app for everything, including reminders, time management, sketches, notes, and communication. Although employees may want to use apps that simplify their tasks, organizations must ensure that mobile devices don’t pose a security threat.
How Do Organizations Deal With Mobile Apps and Gadgets?
Organizations employ unified endpoint management (UEM) tools to secure devices and stored data (MAM being one of them). Some mobility management products an organization can use include mobile device management (MDM) to control device usage, mobile email management to enforce policies on mobile devices, and identity and access management to control access permissions to specific data.