Head of SEO
- Developing and executing a comprehensive SEO strategy: As the Head of SEO, you will create a plan outlining the company’s objectives, target audience, and tactics for enhancing search engine rankings and increasing website traffic.
- Managing a team of SEO specialists: Oversee a team of SEO professionals, establish goals and targets, provide guidance, and ensure their activities align with the company’s overall strategy.
- Collaborating with other teams: Work closely with marketing, product, and development teams to optimize the company’s website and online presence for search engines, ensuring alignment with broader business goals.
- Staying up-to-date with the latest trends and top practices: Stay informed about industry developments, continually assess the progress of SEO initiatives, analyze metrics like search engine rankings, conversion rates, and website traffic, and provide reports to stakeholders.
- Managing SEO budget and resources: Effectively allocate resources and manage the SEO budget to achieve the company’s SEO objectives.
- Communicating and collaborating with external agencies and partners: Engage with external SEO agencies, link builders, and partners to drive increased traffic to the company’s website.
- Constant testing and experimentation: Continuously experiment with different SEO tactics and strategies to identify the most effective strategies for the company and its target audience.