Accelerated mobile pages (AMP) is an open-source web framework developed by Google to provide a user-first format for web content.

The core idea behind AMP is to create fast, smooth, and user-friendly web pages for mobile devices. The technology optimizes mobile device browsing experience by restricting certain HTML, CSS, and JavaScript elements.

History of Accelerated Mobile Pages

The AMP project started back in 2015 as an open-source initiative spearheaded by Google to improve the performance of web content and advertisements. This was after the success of similar fast-loading formats implemented by Apple News and Facebook’s Instant Articles. It was later integrated into Google Search in February 2016 and later adopted by various publishers to create mobile-optimized content.

Accelerated Mobile Pages Technology

AMP is developed on three main components:

AMP Advantages

AMP Limitations