Definition
Location intelligence (LI) is the process of deriving actionable insights from geospatial information to help in decision-making, improve user interactions, and streamline operations.
It merges data from the global position system (GPS), geographic information systems (GIS), and additional sources to examine trends, patterns, and connections across various fields.
Location Intelligence Examples
- Emergency response: Emergency responders can analyze real-time locations to deploy resources efficiently and expedite their response to affected areas.
- Retail site selection: Location intelligence can help businesses identify the best locations to open new stores based on customer demographics, population density, and proximity to competitors.
- Targeted advertising: Marketers can use location intelligence to display personalized ads to consumers based on their behavioral patterns and geographic location.
Difference Between Location Intelligence and Location-based Service
Although both intelligence and location-based services (LBS) involve geographic data, they are used for different purposes.
While location intelligence analyzes location data to get actionable insights, location-based services deliver information or features based on the user’s location.