Web Content Management

Definition

Web content management (WCW) creates, manages, and publishes digital content on websites through a web content management system (WCMS).

Web Content Management Tips

• Create a clear plan for what content you’ll produce, its purpose, target audience, and how it aligns with your goals.
• Ensure consistency in style, tone, and publishing schedule to achieve business goals through content.
• Implement robust SEO strategies to improve your visibility and ranking by search engines.  
• Ensure the web pages work smoothly across all devices.
• Use analytics to understand what content is working and what isn’t.